We were approched by Realm to create an entire identy package that evoked the same kind of feeling as the name "Realm". The design included an evalution of the color psychology of many colors to help determine which color would be considered stimulating to the body and mind. It may seem like an obvious choice (red), but the clients original color scheme was in blue hues, which is thought to soothe or sedate. The new design and color scheme togheter with a more powerful font really created a dramatic identity.